Royal Caribbean Cruise Lines Essay - 935 Words

Inside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders Wilhemsen and company, I.M. Skauge and company, and later Gotaas Larsen. The current chairman and CEO is Richard D Fain, and the President and CEO is Adam M. Goldstein. The cruise line is based in Miami, Florida and owned by Royal Caribbean Cruises, Ltd.†¦show more content†¦The objective was to target a consumer mindset rather than demographics alone. According to Royal’s official website, the campaign has successfully raised brand preference by 68 % and increased web traffic by 400 %. The excitement during your vacation can be found both onboard and at the ports. One unique onboard activity is the 40 foot FlowRider. It’s a wave simulator that can be found on the Freedom of the Seas where guests can surf on deck. Another unique onboard activity is zip lining on the Allure of the Seas and the Oasis of the Seas. All of the ships also provide rock climbing. Royal also has its own private destination in Haiti called Labadee. This location is exclusive only to Royal Caribbean guests. It’s located on the north coast of Haiti, surrounded by mountain slopes and beaches. It also features a water park just for kids. Another exclusive location for only Royal Caribbean guests is Coco Cay, Bahamas. There are tons of activities and tours available in this private destination. Royal Caribbean targets every age group. They also want their services to accommodate everyone as well. They tend to target mainly families, parents, and kids by providing a unique vacationing experience. They also tend to target couples between the ages of 25-54 looking for a romantic getaway. They do not focus on one specific demographic. According to Royal Caribbean’sShow MoreRelatedMarketing Plan Royal Caribbean Cruise Line2170 Words   |  9 Pages Marketing Plan Royal Caribbean Cruise Line Samuel A Shore Ronnie Seamen HFT 3503 Professor Fiazan Ali 11/24/2016 Section I- Background Royal Caribbean Cruise Lines Introduction: identify and describe the company’s mission statement and marketing objectives. The mission statement for a business will state the organizations purpose, what it hopes to accomplish and should always stress the major policies that the company wants to honor. These policies define how the employees interactRead MoreRoyal Caribbean Cruise Line Marketing Analysis1541 Words   |  7 PagesRunning Head: ROYAL CARIBBEAN CRUISE LINE 1 Royal Caribbean Cruise Line Marketing Analysis Queshaylon Pea Texas Woman’s University ROYAL CARIBBEAN CRUISE LINE 2 Royal Caribbean Cruise Line Marketing Analysis Company Overview In 1968, Royal Caribbean Cruise Line was founded and ever since then, they have been changing the way the world cruises. They haveRead More Royal Caribbean Cruise Line LTD Essay987 Words   |  4 PagesIntroduction:   Ã‚  Ã‚  Ã‚  Ã‚  In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. 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At the similar time, the community sectors inspectionRead MoreCase Assignment Royal Caribbean Essay2485 Words   |  10 Pagesï » ¿a.  Ã‚  Ã‚   Describe Royal Caribbean’s business.   How important are international operations for the company? At the end of the 1960’s, Wilhelmsen and Stephan came up with the profitable idea that the wealthy residents of Florida will consider paying top dollar amounts to cruise to the Caribbean Islands as a great alternative for a week or weekend getaway. After proposing this idea to Norwegian entrepreneurs, Royal Caribbean Cruise lines, was born. Forty five years and forty ships later, based out ofRead MoreCelebrity Cruises Case Study Essay1070 Words   |  5 PagesCelebrity Cruises was founded in 1989 by the Chandris Group, a Greek company originally in the shipping business. In 1997, the company merged with Royal Caribbean International to become part of Royal Caribbean Cruises Ltd. The parent company was determined to keep the two brand’s marketing and operations separate in order for each to target their own market segments. Royal Caribbean Cruises Ltd. operates not only Royal Caribbean Cruises but also Celebrity Cruises, Azamara Club Cruises, PullmanturRead MoreThe Cruise And Royal Caribbean Cruise2850 Words   |  12 Pagesbreak?† Ever considered going on a Cruise Ship to the Bahamas or Europe or even Canada for a few days? With 24 hour food service; daycares for various ages; around the clock entertainment; numerous pools and jacuzzis; gyms and spas; back to back parties, bars and lounges; how can anyon e not forget their troubles and enjoy their life for that moment being on a luxurious cruise ship? The Cruise Ship Industry started in the early 1970s with their oldest cruise line, Norwegian, since then this industryRead MoreCase Study : Caribbean Cruises, And My Life2033 Words   |  9 PagesThe focus of my I-Search paper is Caribbean cruises, and I chose to write my paper on this topic because of some very exhilarating news my mom told me on a Saturday at around midday. I walked upstairs to find my mom sitting at our dining room table with a pile of money next to her as she was filling out a chart. With a confused look on my face, I asked her what she was doing. She replied, â€Å"I’m creating a plan so it will be easier for us to save money for a much-needed vacation.† Still puzzled, I